PPC for Senior Living
We manage PPC campaigns for senior living and assisted living operators focused on qualified leads, trackable ROI, and full transparency.
- Google Ads and Microsoft Ads management
- Targeting for high-intent search traffic
- Conversion and call tracking integration
- Multi-location campaign management
- Transparent reporting on leads and occupancy impact
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Driving Qualified Leads Through Paid Search
Paid search marketing allows senior living operators to capture families actively searching for care options.
Golden Chapter Marketing builds and manages PPC systems that deliver measurable outcomes:
- More inquiries from relevant searches (“assisted living near me,” “senior living in [city]”)
- Optimized cost-per-lead and improved conversion rates
- Real-time visibility into advertising performance
- Consistent reporting tied to occupancy metrics
Every campaign is designed around clarity, efficiency, and ROI.
Core Components of Our PPC Strategy
Keyword Targeting & Research
We identify and bid on search terms that indicate strong intent, such as “independent living communities,” “senior care near me,” and “assisted living with respite care.”
Ad Copy & Creative
Our ads are written with clarity and compliance, highlighting your differentiators, care quality, amenities, or location, while aligning with Google Ads best practices.
Landing Page Optimization
We build or refine landing pages with clear calls-to-action, fast load times, and design continuity that improves conversion rates and lead tracking accuracy.
Call & Form Tracking
All PPC campaigns include full call tracking and form submission integration. Each lead is attributed correctly so you can measure campaign ROI by occupancy outcomes.
Budget Management & Bidding Optimization
We continuously monitor cost-per-click, adjust bidding strategies, and allocate spend to the highest-performing campaigns.
Analytics & Reporting
Our reports outline cost-per-lead, conversion rate, and total ROI. We eliminate vanity metrics, focusing on data that aligns directly with admissions and revenue.
Our Approach to PPC for Senior Living
Golden Chapter Marketing develops paid media strategies tailored to the senior living industry.
Our PPC framework aligns with how families research care options and how operators measure success, by leads, tours, and move-ins.
Each campaign is structured to:
- Maximize visibility for high-intent search terms
- Minimize wasted spend on irrelevant clicks
- Provide transparent results through analytics and tracking dashboards
Why Choose Golden Chapter Marketing Agency
- Industry Specialization: Focused exclusively on senior living marketing.
- Proven ROI Systems: Campaigns structured around cost-per-lead and occupancy performance.
- Complete Transparency: Real-time data dashboards and transparent reporting.
- Integrated Approach: PPC coordinated with SEO, web design, and branding strategies.
- Scalable Campaigns: Flexible budgets for single locations or multi-state portfolios.
How Our PPC Process Works
- Audit & Discovery: Review current campaigns, landing pages, and conversion data.
- Strategy & Setup: Define budgets, audience segments, and target locations.
- Ad Development: Write compliant, conversion-focused ad copy and create supporting assets.
- Launch & Monitor: Deploy campaigns and track performance from day one.
- Optimize & Scale: Adjust bids, keywords, and creatives based on data insights.
- Report & Refine: Deliver ongoing reports with actionable recommendations tied to occupancy growth.
What Clients Are Saying:
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Let’s talk about how we can grow your community together.
